This is all about visual communication for your eyes and your brain. Unlike video, where sound complements the images, graphic design has to convey your message by itself, sometimes even without words. And that is art. And art is what our graphic designers do.
From logos and business stationery to catalogs, magazines, posters and more, our seasoned team will help you create unique and eye-catching designs that truly reflect your brand.
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Why do we emphasize Typesetting and Layout? Well, because it requires a high-level of knowledge of foreign cultures and their languages, and also because only a few companies are able to offer this service and we are one of them…
We understand that moment when you have a beautiful design in English that has to be translated into a foreign language. Will it look the same? Will the layout affect your design? Will the translated text be longer? Will the pictures used represent the new target region? All these questions and others arise when a design has to be modified in order to reach a new audience, but don’t worry, we are here to help.
Our experts know exactly what to do. They know how to make your design look as if it was originally conceived for your new audience, preserving as much as possible of your original concept and design by minimizing the impact of the translation. This is done by coordinating with our team of translators the selection of words that can be best used in the design without changing the message. But we will go even further by identifying pictures or graphics that do not correspond to the culture of your new audience and proposing changes.
When the Norwegian music group “Así es Bolivia” approached us and asked us to design their group logo and the name of their album, we learned that they had produced an Andean theme album that referred to Bolivia and its culture. Since Bolivia is a country with a wide and rich cultural background, we knew it wasn’t going to be easy to identify a specific idea that reflected the soul of the group and their music.
After deep research and among several options considered, we proposed to the group the use of the Andean Condor as part of their logo, since it is considered a national symbol and represents an important role in the folklore of the Andean regions.
Since their album was targeted to not only Latin America, but Norway and the European continent, it had to be easily understood by anyone, but at the same time would be able to convey the spirit of the group.
Our designers and creative team came up with a proposal that included the head of the condor in the logo.
Since Bolivia is a country deeply linked to its ancestors’ traditions, but also a country that looks at a promising future; a country where the mother earth and the sun are considered gods by indigenous people, we placed the head of the condor looking back and forward, up and down (Step 3).
Our client liked the idea and our team finalized the logo. Please see the logo below in its final sketch and final version.
The name of the album used the same type font, but also included the color of the Bolivian flag.
The CD showing our design was successfully released to the European market.
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